
... just about. Thanks all those who expressed concern about The Bug - I am up and about again now and have been busily engaged in pacifying Troll (now back from the AAMC), ensuring Mini doesn't cause a danger to himself and others, attempting to control the mayhem that is the run up to the choir Christmas events, domestica (unfortunately) and various other tasks too tedious to mention. Oh, and preparing for my week away which is now ONLY TWO DAYS AWAY!!
This, however, hasn't stopped me finding things about which to blog and for today's offering we have two issues. Get the kettle on now, chaps...
Firstly, whilst wandering around Waitrose doing the usual supermarket sweep otherwise known as Getting Enough Food In The House To Feed Various Trolls For More Than Half A Day, I noticed the wording on the butter wrapping (above). Now... call me either daft or ignorant as you will, but I would have thought butter is by definition DAIRY... and therefore the adjectival addition of the word is completely unnecessary? Turning to that beloved organ of online research, Wikipedia, for some reassurance that I am not completely crazy I found the following...
Butter is a dairy product made by churning fresh or fermented cream or milk.
and
A dairy is a facility for the extraction and processing of animal milk—mostly from cows or goats, but also from buffalo, sheep, horses or camels —for human consumption.
Aha... as I thought. I would suggest this is a shameless attempt on the part of Waitrose to conjure up images in the shoppers' subconscious of rolling pastures and plump docile hay-munching cows. Buxom wenches plonking themselves on rustic stools with their buckets to milk the latter. Cool, dim, stone-floored buildings where the said buxom wenches sit churning and patting the butter into shape... etc etc...
GET REAL, WAITROSE.. thanks to the likes of Hugh Fearnley Whittingstall, Jamie Oliver et al, we all KNOW the grisly reality of a modern dairy owes far more to the floodlit industrial unit than the rural past of a Hovis commercial. Have the honesty to be as matter-of-fact and utilitarian as your 'Essential' range would like to make us think it is and bin the soothing adjectives PLEASE. We aren't all as daft as your suit-clad, Ferragamo-tie-wearing marketing muppets would have us believe. And, just for your information, I get Rachel's butter anyway - doing my bit for Wales' ecomony is a lot more important to me than the pennies difference in price between the two products. Oh, and note - Rachel's manages to get by with just the tag 'butter' without any daft adjectival massaging (and menyn as well just in case there was any bi-lingual doubt).
My second topic concerns Bob Marley's Christmas CD. Speaking as a musician, I have to take my hat off to the guy... anybody who can make as much dosh as he can from doing something quite so badly deserves only admiration and praise. I had tears of laughter rolling down my face listening to the clip of him growling out Here Comes Santa Claus - which is more than I suspect I'll be able to say for what is doubtless going to be foisted upon us as the 'real' Christmas offerings from other stars this year. Every penny of the cash rolling in from Bob's latest release is going to charity too... 'Bravo, old boy' is my only further comment.....
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